Nature

Leaping Bunny

Cosmetics, personal care and household brands are approved cruelty free under Cruelty Free International's Leaping Bunny Programme. This gold standard gives you assurance that a company has made a genuine commitment to help end ending animal testing. Brands must meet rigorous criteria which apply globally and extend over and above laws governing animal testing and include ongoing independent audits. Only then can they display the Leaping Bunny logo.

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Standard Summary

  • The Leaping Bunny logo provides shoppers with assurance that products stand up to the global gold standard for cruelty free

  • The brand must apply a fixed cut-off date after which neither the brand nor any of its suppliers and manufacturers may conduct, commission or be party to animal tests for raw materials or ingredients anywhere in the world

  • The brand must set up a continuous monitoring system to ensure all their suppliers and manufacturers comply with Leaping Bunny criteria

  • The brand must check through every level of supply chains down to component ingredient manufacturers and gather annual declarations from all suppliers

  • The brand is subject to regular independent audits of criteria compliance

Additional Resources

Leaping Bunny Standard